Google Adwords Vouchers – Distorting the Market?

21. October 2010

0 Comments

Google Adwords Vouchers – Distorting the Market?

Many of you will be familiar with Google’s practice of giving out millions of dollars worth of Adwords promotional vouchers, some with individual values of up to $300. The obvious question this practice raises is “What effect does this practice have on the Adwords economy?” Economists generally agree that high rates of inflation and hyperinflation [...]

Continue reading...

12. October 2010

0 Comments

Affiliate Summit East 2010, New York — Takeaways

Affiliate Summit East 2010, New York — Takeaways

Back in August, the Adventory crew took a trip to Affiliate Summit East in New York. We thought it might be useful to post and briefly let you know what our “takeaways” from each seminar were. You can check out the slideshows for the seminars here, or click the link above each summary to go [...]

Continue reading...

27. July 2010

0 Comments

Google AdWords: Caveat Emptor

Google AdWords: Caveat Emptor

As nearly all of you doubtless know, AdWords is Google’s flagship advertising product and main source of revenue (to the tune of $22.9 billion in 2009 alone). What you almost certainly don’t know is that advertisers doing geo targeting using this advertising product are often (usually!) not getting what they think they are. First, some [...]

Continue reading...

19. November 2009

39 Comments

Making a Web Copy Blueprint

Making a Web Copy Blueprint

While there is no foolproof formula for writing effective copy, almost every type of writing requires good structure and composition. Copywriting is mainly persuasive writing, and no matter how harsh it may sound, the truth is that with copy the only thing that counts is how much cash it rakes in. And the more hits [...]

Continue reading...

5. November 2009

24 Comments

Know Your Audience, Your Market, and Your Product

Know Your Audience, Your Market, and Your Product

It does not really matter whether we choose to talk about copywriting or affiliate marketing.  At the end of the day, what will matter is whether or not our text leads to a sale.  At the risk of being tagged as frank, I will say that achieving success in copywriting relies heavily on how well [...]

Continue reading...