Tag Archive | "constantly research and test"

Don't fall into the trap of thinking that your customer is "like you"

Thursday, April 30, 2009

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Simply, “believing that you are your customer” means that you are acting as if all you have to do to write great copy or design killer websites is to look into your own heart. It’s a surprisingly common mistake to make, even for top-level professional web designers and copywriters. And there’s more than one way of making it[...]

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