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Website optimization through eyetracking: latest findings

Thursday, May 21, 2009

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Website optimization through eyetracking: latest findings

Just finished reading a fascinating article over at poynterextra.org. Basically, a group of researchers in San Francisco observed 46 people for one hour as their eyes followed mock news websites and real multimedia content. They tracked the movements their eyes made and made all kinds of cool graphs and charts and came to all kinds [...]

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