Tag Archive | "aida acronym advert copy writing"

Web copywriting: AIDA

Monday, March 2, 2009

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It’s important to remember that we want to write good web copy because good copywriting generates leads, sales, clicks, customers, and, yes, ultimately PROFIT for our business. Essentially this means web copy is a form of direct-response advertising. The fundamental tenets of direct-response copywriting can be summed up in the acronym AIDA. This stands for [...]

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