Tag Archive | "advantages of viral marketing"

Viral marketing series – Part 1, Definition and Discussion

Thursday, June 4, 2009

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Viral marketing series – Part 1, Definition and Discussion

What is Viral marketing? Viral marketing refers to any strategy which encourages individuals to pass on a marketing/advertising message to others. It creates the potential for exponential growth in exposure and influence. Like viruses, such strategies take advantage of rapid multiplication via social contact to explode the message to large numbers of people quickly. Outside [...]

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