17. September 2009

17 Comments

An Introduction to Crafting Headlines

An Introduction to Crafting Headlines

The headline of your ad or your blog article is the first thing your prospect will read. A well-crafted headline will draw the attention of readers and make them want to engage with the rest of the text. On the other hand, a boring and unappealing headline will cause the reader to leave your webpage [...]

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14. September 2009

24 Comments

Top 5 WordPress plugins for "making money online" blogs

Top 5 WordPress plugins for "making money online" blogs

To master your craft, it’s important to have good tools. R.W. over at NewsNotion recently posted this great article revealing what he thinks the best wordpress plugins for your money-making blog are. I think I was running them all except for the twitter one, which I am TOTALLY GOING TO INSTALL RIGHT NOW. There are [...]

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10. September 2009

13 Comments

How Not to Make Your Website Look Like an Ad

How Not to Make Your Website Look Like an Ad

We all know that some websites are created simply to procure ad placements. With every mote of informative content and helpful text, the surfer on such sites is hammered by inline ads and pop-ups. While advertising is the bread and butter of this website, I see no good reason to turn it into a giant [...]

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3. September 2009

18 Comments

How to make an offer your reader can't refuse

How to make an offer your reader can't refuse

It has been said that to run a successful online business, it’s helpful to be either psychic or extremely well-researched. That is to say, in order to convince your prospects that the product you are offering them is exactly what they want and need you either require extra-sensory powers or you need to be prepared [...]

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26. August 2009

16 Comments

The First Look – Above the Fold

The First Look – Above the Fold

Your site doesn’t have much time to capture the interest of your audience. The average Internet surfer has a painfully short concentration span. The layout, graphics, and content of your website need to be thoughtfully and skillfully designed to stand a chance of holding onto a reader. The term “above the fold” is derived from [...]

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