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When writing for the web, I keep only one rule in mind; and that rule is to always try to write as I speak—to use a conversational tone. Most of the people who are reading online are not academics, nor are they the type of people who have the time to read everything that they [...]

Asking questions in your copy is one of the most effective ways of increasing conversions. Newbie and professional Internet marketers alike use this time-tested strategy to grab their readers’ attention and encourage them to stay on a sales page. A technique that works This method has been proven to work in web copy written for [...]

Today’s post is a guest post by noted online entrepreneur R.W. Jackson of NewsNotion.com. The goal of R.W’s site is to teach everyone how to earn money from the internet. If it were easy, everyone would be able to make money blogging, but the truth is that to make money blogging is not easy. It’s [...]

The headline of your ad or your blog article is the first thing your prospect will read. A well-crafted headline will draw the attention of readers and make them want to engage with the rest of the text. On the other hand, a boring and unappealing headline will cause the reader to leave your webpage [...]

To master your craft, it’s important to have good tools. R.W. over at NewsNotion recently posted this great article revealing what he thinks the best wordpress plugins for your money-making blog are. I think I was running them all except for the twitter one, which I am TOTALLY GOING TO INSTALL RIGHT NOW. There are [...]