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Anyone who reads the newspaper or any news site online is familiar with the inverted pyramid approach to writing, even though they may not know it by that name.  The inverted pyramid approach is one of the most effective writing styles for web copy and focuses on getting all the important facts out in the [...]

If you have an online business and rely on good advertising and effective copy to get your product out there, you need to be familiar with the advantage of using testimonials. Testimonials rank among the most valuable components of advertising; consumers tend to trust the reviews of fellow consumers, such testimonials are especially persuasive and [...]

When writing for the web, I keep only one rule in mind; and that rule is to always try to write as I speak—to use a conversational tone. Most of the people who are reading online are not academics, nor are they the type of people who have the time to read everything that they [...]

Asking questions in your copy is one of the most effective ways of increasing conversions. Newbie and professional Internet marketers alike use this time-tested strategy to grab their readers’ attention and encourage them to stay on a sales page. A technique that works This method has been proven to work in web copy written for [...]

Today’s post is a guest post by noted online entrepreneur R.W. Jackson of NewsNotion.com. The goal of R.W’s site is to teach everyone how to earn money from the internet. If it were easy, everyone would be able to make money blogging, but the truth is that to make money blogging is not easy. It’s [...]