Getting Traffic – Linkbuilding

Wed, Mar 25, 2009


Link building is the practice of obtaining links from external web sites to your own to improve both direct referrals (people clicking on the links) and your search engine rankings. There are many different ways of approaching link-building, and this article is just going to be a brief overview of the most popular methods. Future articles on link-building will examine particular methods in more depth.

Provide good content and sites will link to you

There is no substitute for valuable, original content. It’s not as simple as generating great content and having them come (alas!), but good content is the most solid basis to build your site’s traffic upon.

Request links from related sites

Requesting reciprocal links from sites related to your niche is one way of developing your link popularity. Send an email to the webmaster site you’d like a reciprocal link form (ensure that the tone of it is extremely courteous and not demanding). Express a familiarity with their site’s content, identify the synergies and request a link. The best way to encourage other webmasters to link to you is to *already* have their link present on your site – on a search engine friendly page.

Automated link building

A lot of software is available to do this, but its value is debatable. Most link-building experts don’t regard it as very useful. You might establish some links, but they’ll mostly be to sites from which you won’t receive traffic or a search engine ranking boost.

Directory submission packages

There are a lot of tools and businesses offering this service, but value is also debatable. The truth is that only a few directories are likely to give you any meaningful traffic. Most experts recommend manual submission of optimized content to only the most important engines. Those being currently Google, MSN, and Yahoo.

Do-follow hunting

This involves seeking out blogs that allow dofollow linksin comments–that is, links that search engine spiders will follow–and posting worthwhile comments which link back to your site. This can be a valuable technique for building your site’s link popularity.

Link brokerage

Link brokers are the link building equivalent of Google AdWords. Once you stop paying, the results will probably drop almost instantly. Renting links has two really big disadvantages. The first one is that once you stop paying, your links (and the consequent traffic and search engine rankings) pretty much disappear. If the ROI is positive, that’s arguably not a big deal. The second disadvantage is the risk. If Google (or more likely: a disgruntled competitor) comes across your obviously paid link profile, you can be delisted from the engine.

Pay per link

Pay per link companies receive a commission for sending shoppers to companies that are paying for customers, and then they pay the shopper a part of this commission. PPL can also refer to the general practice of selling links to people, such as the company TLA do. TLA links are however apparently being penalized by Google, so it’s worth being cautious with them and, more generally, investigating any company you are considering buying links from or selling links to before doing it.

Link marketing workshops/consultancy

These are regarded favorably, and can certainly be worthwhile, but it is sensible to check out the credentials and community status of the individual[s]/organization holding them beforehand. Don’t end up paying big bucks to attend a seminar given by someone who hasn’t walked the walk.

How to make your links count: general tips

1. Provide value, attract links organically.
2. Vary the link anchor text.
3. Deep link to pages on your site.
4. Get links from relevant sites.
5. Take your time – slowly build up your link profile.
6. Look for sites with similar PageRank to trade links with.
7. Minimize links from the same IP address.
8. Diversify your link profile.
9. Buy links discretely, if you’re going to buy them.
10. Eliminate obvious footprints.
11. Be careful when buying domains for SEO. Check to see if the domains have been owned before, and if so what for. You don’t want negative historical baggage.

Join forums, blogs, and communities relevant to your industry.

Post to them. Write articles that attract links.

This concludes the brief overview of link building. Our next article on Traffic will be an overview of Search Engine Optimization (SEO.) Stay fresh!

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8 Responses to “Getting Traffic – Linkbuilding”

  1. JWRmedia Says:

    A very well written article with lots of good tips. I like the points you bring out, but the first one in particular- write well and others will want to link to you.


  2. Hobosic Says:

    Not sure that this is true:), but thanks for a post.


  3. Assicurazioni Says:

    I like the points you bring out, but the first one in particular- write well and others will want to link to you.


  4. Site builder Says:

    Informative post! In my case, forum posting and requesting links from other related sites work.


  5. Owais Ahmed Siddiqui Says:

    Great article…
    Very well defined post i must say! But getting traffic by backlinking is really a mess nowadays.. It really takes a lot of time.. :(

    I also got a lot of information on my blog that will help people getting the most money out in the least possible time.. Have a look on Earn more money NOW!


  6. chris Says:

    this Do-follow hunting seems to bo ql, but what is owner of Do-follow blog will decide to change all to no-follow.. all effort is lost..|:(



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