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Website optimization through eyetracking: latest findings

21. May 2009

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Website optimization through eyetracking: latest findings

Just finished reading a fascinating article over at poynterextra.org. Basically, a group of researchers in San Francisco observed 46 people for one hour as their eyes followed mock news websites and real multimedia content. They tracked the movements their eyes made and made all kinds of cool graphs and charts and came to all kinds [...]

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Websites – Designing the Homepage

18. May 2009

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Websites – Designing the Homepage

INTRODUCTION Designing a website’s homepage presents a unique set of challenges and design considerations. In today’s article we will look at and discuss some of them. Just to be clear on terms, when I say “home page”, I mean the page you hit when you type in whateveryourdomainnameis.com. The very first page a vistor sees [...]

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Don't fall into the trap of thinking that your customer is "like you"

30. April 2009

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Simply, “believing that you are your customer” means that you are acting as if all you have to do to write great copy or design killer websites is to look into your own heart. It’s a surprisingly common mistake to make, even for top-level professional web designers and copywriters. And there’s more than one way of making it[...]

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Free Affiliate Marketing E-books Released Today

1. April 2009

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As you’ll see in the sidebar to your right, we’ve now got 5 free Affiliate marketing eBooks that we’re giving away to every new subscriber to our newsletter. The eBooks contain guides on Copywriting, SEO/User Optimization, Website Design and usability, Traffic generation, and Email Marketing. They’re not going to be around forever, so sign up [...]

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The Golden Rule of Website Interface Design

4. March 2009

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I sometimes find myself in the position of having to answer a question like “what is the main thing to remember about designing commercial websites?” It’s a great question. A business mentor I once had used to say that he always tried to take one thing away from every interaction he had; with people, with [...]

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