Adventory Limited

Viral marketing series – Part 3, Case study: ShoesOnHeads.com

Unfortunately we weren’t able to bring you the isabigot.com interview this week, but we’ve moved forward the next interview we had lined up; hopefully the isabigot.com interview will be doable next week. Instead, this week we’re going to meet the enigmatic-and-frequently-cryptic “Shoehead”, the man behind ShoesOnHeads.com. Though a new site, Shoes On Heads has already [...]

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Viral marketing series – Part 2, Case study: Trollcats.com

As we mentioned in part 1 of this series, we’re going to spends some time taking a look at case studies of successful viral marketing campaigns. We’re fortunate enough here at Needmoney.com to share office space with the creators of trollcats.com, a popular humor website which launched on May 27th of this year and which [...]

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Viral marketing series – Part 1, Definition and Discussion

What is Viral marketing? Viral marketing refers to any strategy which encourages individuals to pass on a marketing/advertising message to others. It creates the potential for exponential growth in exposure and influence. Like viruses, such strategies take advantage of rapid multiplication via social contact to explode the message to large numbers of people quickly. Outside [...]

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An Introduction to Pay Per Click (PPC)

This article is a basic introduction/overview to Pay Per Click (PPC) marketing. PPC is an Internet advertising model used on search engines, advertising networks, and content sites such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target [...]

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Traffic: Search Engine Optimization – SEO

Today’s article is about search engine optimization (SEO), which is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. As with linkbuilding, strong content is the best place to begin with SEO. However, one of the biggest challenges with the [...]

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