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Usability testing your website with real users

1. June 2009

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Usability testing your website with real users

Why you need to test your website with live users Usability of a website is ridiculously important. Anyone who has run an e-commerce website for more than a minute will be able to relate any number of grim tales of abandoned shopping carts and aborted transactions. Though it’s easy to fall prey to hubris and [...]

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Website optimization through eyetracking: latest findings

21. May 2009

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Website optimization through eyetracking: latest findings

Just finished reading a fascinating article over at poynterextra.org. Basically, a group of researchers in San Francisco observed 46 people for one hour as their eyes followed mock news websites and real multimedia content. They tracked the movements their eyes made and made all kinds of cool graphs and charts and came to all kinds [...]

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Traffic: Search Engine Optimization – SEO

15. April 2009

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Today’s article is about search engine optimization (SEO), which is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. As with linkbuilding, strong content is the best place to begin with SEO. However, one of the biggest challenges with the [...]

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Free Affiliate Marketing E-books Released Today

1. April 2009

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As you’ll see in the sidebar to your right, we’ve now got 5 free Affiliate marketing eBooks that we’re giving away to every new subscriber to our newsletter. The eBooks contain guides on Copywriting, SEO/User Optimization, Website Design and usability, Traffic generation, and Email Marketing. They’re not going to be around forever, so sign up [...]

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Introducing Google Website Optimizer

19. March 2009

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As promised, today we’re going to talk a bit about Google Website Optimizer. This post will be dedicated to answering  two basic questions about Google Website Optimizer: “What is it?” and “Why should you be using it?” What is it? Stated tersely, Google Website Optimizer is a (free!) multivariate and A/B testing application designed to [...]

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