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Google Adwords Vouchers – Distorting the Market?

21. October 2010

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Google Adwords Vouchers – Distorting the Market?

Many of you will be familiar with Google’s practice of giving out millions of dollars worth of Adwords promotional vouchers, some with individual values of up to $300. The obvious question this practice raises is “What effect does this practice have on the Adwords economy?” Economists generally agree that high rates of inflation and hyperinflation [...]

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Google AdWords: Caveat Emptor

27. July 2010

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Google AdWords: Caveat Emptor

As nearly all of you doubtless know, AdWords is Google’s flagship advertising product and main source of revenue (to the tune of $22.9 billion in 2009 alone). What you almost certainly don’t know is that advertisers doing geo targeting using this advertising product are often (usually!) not getting what they think they are. First, some [...]

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