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Writing Conversationally

When writing for the web, I keep only one rule in mind; and that rule is to always try to write as I speak—to use a conversational tone. Most of the people who are reading online are not academics, nor are they the type of people who have the time to read everything that they [...]

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Web Copywriting: Asking Questions

Asking questions in your copy is one of the most effective ways of increasing conversions. Newbie and professional Internet marketers alike use this time-tested strategy to grab their readers’ attention and encourage them to stay on a sales page. A technique that works This method has been proven to work in web copy written for [...]

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An Introduction to Crafting Headlines

The headline of your ad or your blog article is the first thing your prospect will read. A well-crafted headline will draw the attention of readers and make them want to engage with the rest of the text. On the other hand, a boring and unappealing headline will cause the reader to leave your webpage [...]

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How Not to Make Your Website Look Like an Ad

We all know that some websites are created simply to procure ad placements. With every mote of informative content and helpful text, the surfer on such sites is hammered by inline ads and pop-ups. While advertising is the bread and butter of this website, I see no good reason to turn it into a giant [...]

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How to make an offer your reader can't refuse

It has been said that to run a successful online business, it’s helpful to be either psychic or extremely well-researched. That is to say, in order to convince your prospects that the product you are offering them is exactly what they want and need you either require extra-sensory powers or you need to be prepared [...]

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