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Affiliate Summit East 2010, New York — Takeaways

12. October 2010

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Affiliate Summit East 2010, New York — Takeaways

Back in August, the Adventory crew took a trip to Affiliate Summit East in New York. We thought it might be useful to post and briefly let you know what our “takeaways” from each seminar were. You can check out the slideshows for the seminars here, or click the link above each summary to go [...]

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Making a Web Copy Blueprint

19. November 2009

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Making a Web Copy Blueprint

While there is no foolproof formula for writing effective copy, almost every type of writing requires good structure and composition. Copywriting is mainly persuasive writing, and no matter how harsh it may sound, the truth is that with copy the only thing that counts is how much cash it rakes in. And the more hits [...]

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Know Your Audience, Your Market, and Your Product

5. November 2009

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Know Your Audience, Your Market, and Your Product

It does not really matter whether we choose to talk about copywriting or affiliate marketing.  At the end of the day, what will matter is whether or not our text leads to a sale.  At the risk of being tagged as frank, I will say that achieving success in copywriting relies heavily on how well [...]

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The "Inverted Pyramid" Approach to Web Copy

29. October 2009

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The "Inverted Pyramid" Approach to Web Copy

Anyone who reads the newspaper or any news site online is familiar with the inverted pyramid approach to writing, even though they may not know it by that name.  The inverted pyramid approach is one of the most effective writing styles for web copy and focuses on getting all the important facts out in the [...]

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Using Testimonials

22. October 2009

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Using Testimonials

If you have an online business and rely on good advertising and effective copy to get your product out there, you need to be familiar with the advantage of using testimonials. Testimonials rank among the most valuable components of advertising; consumers tend to trust the reviews of fellow consumers, such testimonials are especially persuasive and [...]

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