Archive | July, 2010

Google AdWords: Caveat Emptor

27. July 2010

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Google AdWords: Caveat Emptor

As nearly all of you doubtless know, AdWords is Google’s flagship advertising product and main source of revenue (to the tune of $22.9 billion in 2009 alone). What you almost certainly don’t know is that advertisers doing geo targeting using this advertising product are often (usually!) not getting what they think they are. First, some [...]

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