Archive | October, 2009

The "Inverted Pyramid" Approach to Web Copy

29. October 2009

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The "Inverted Pyramid" Approach to Web Copy

Anyone who reads the newspaper or any news site online is familiar with the inverted pyramid approach to writing, even though they may not know it by that name.  The inverted pyramid approach is one of the most effective writing styles for web copy and focuses on getting all the important facts out in the [...]

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Using Testimonials

22. October 2009

16 Comments

Using Testimonials

If you have an online business and rely on good advertising and effective copy to get your product out there, you need to be familiar with the advantage of using testimonials. Testimonials rank among the most valuable components of advertising; consumers tend to trust the reviews of fellow consumers, such testimonials are especially persuasive and [...]

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Writing Conversationally

15. October 2009

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Writing Conversationally

When writing for the web, I keep only one rule in mind; and that rule is to always try to write as I speak—to use a conversational tone. Most of the people who are reading online are not academics, nor are they the type of people who have the time to read everything that they [...]

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Web Copywriting: Asking Questions

1. October 2009

19 Comments

Web Copywriting: Asking Questions

Asking questions in your copy is one of the most effective ways of increasing conversions. Newbie and professional Internet marketers alike use this time-tested strategy to grab their readers’ attention and encourage them to stay on a sales page. A technique that works This method has been proven to work in web copy written for [...]

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