Adventory Limited

The First Look – Above the Fold

Your site doesn’t have much time to capture the interest of your audience. The average Internet surfer has a painfully short concentration span. The layout, graphics, and content of your website need to be thoughtfully and skillfully designed to stand a chance of holding onto a reader. The term “above the fold” is derived from [...]

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An Introduction to Whitespace

I recently received the following comment on this post. Mrs. Beasley Says: Very helpful and professional article, I wish though you had something to say about whitespace versus clutter. My designer insists my website isn’t too cluttered while I think it could use way more whitespace, but I don’t know really what’s best. If anyone [...]

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Keyword research for PPC content-based advertising

It’s easy to get lazy when coming up with keywords to bid on for your PPC advertising, but you really miss out on a lot of opportunities by doing so. It’s best to have an organized, structured approach to keyword research to maximize the potential of your online advertising campaigns. Although it’s always tempting just [...]

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