Archive | June, 2009

Viral marketing series – Part 3, Case study: ShoesOnHeads.com

25. June 2009

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Viral marketing series – Part 3, Case study: ShoesOnHeads.com

Unfortunately we weren’t able to bring you the isabigot.com interview this week, but we’ve moved forward the next interview we had lined up; hopefully the isabigot.com interview will be doable next week. Instead, this week we’re going to meet the enigmatic-and-frequently-cryptic “Shoehead”, the man behind ShoesOnHeads.com. Though a new site, Shoes On Heads has already [...]

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Viral marketing series – Part 2, Case study: Trollcats.com

11. June 2009

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Viral marketing series – Part 2, Case study: Trollcats.com

As we mentioned in part 1 of this series, we’re going to spends some time taking a look at case studies of successful viral marketing campaigns. We’re fortunate enough here at Needmoney.com to share office space with the creators of trollcats.com, a popular humor website which launched on May 27th of this year and which [...]

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Viral marketing series – Part 1, Definition and Discussion

4. June 2009

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Viral marketing series – Part 1, Definition and Discussion

What is Viral marketing? Viral marketing refers to any strategy which encourages individuals to pass on a marketing/advertising message to others. It creates the potential for exponential growth in exposure and influence. Like viruses, such strategies take advantage of rapid multiplication via social contact to explode the message to large numbers of people quickly. Outside [...]

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Usability testing your website with real users

1. June 2009

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Usability testing your website with real users

Why you need to test your website with live users Usability of a website is ridiculously important. Anyone who has run an e-commerce website for more than a minute will be able to relate any number of grim tales of abandoned shopping carts and aborted transactions. Though it’s easy to fall prey to hubris and [...]

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