Archive | April, 2009

Don't fall into the trap of thinking that your customer is "like you"

30. April 2009

27 Comments

Simply, “believing that you are your customer” means that you are acting as if all you have to do to write great copy or design killer websites is to look into your own heart. It’s a surprisingly common mistake to make, even for top-level professional web designers and copywriters. And there’s more than one way of making it[...]

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Copywriting for the Web – Unique Selling Propositions (USPs)

23. April 2009

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What is it? A Unique Selling Proposition (or sometimes “Unique Selling Point” — henceforth “USP”) is a marketing concept originating in the 1940s with Ted Bates & Company, who were at the time conducting research on successful advertising campaigns. The pattern they found amongst campaigns that produced a high usage pull and excellent market penetration [...]

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Traffic: Search Engine Optimization – SEO

15. April 2009

15 Comments

Today’s article is about search engine optimization (SEO), which is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. As with linkbuilding, strong content is the best place to begin with SEO. However, one of the biggest challenges with the [...]

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Email Marketing – How to Avoid the Spam Blockers and Filters

8. April 2009

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INTRODUCTION Email is a great tool and a brilliant way to get your marketing message seen by your prospects, but it has also become a tough challenge in today’s online world. Any e-mail marketer will tell you that the hardest part of e-mail marketing now is simply getting your message read by the intended recipient. [...]

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Free Affiliate Marketing E-books Released Today

1. April 2009

18 Comments

As you’ll see in the sidebar to your right, we’ve now got 5 free Affiliate marketing eBooks that we’re giving away to every new subscriber to our newsletter. The eBooks contain guides on Copywriting, SEO/User Optimization, Website Design and usability, Traffic generation, and Email Marketing. They’re not going to be around forever, so sign up [...]

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